Lab+9


 * Tutorial 9 Wiki Questions: **

1. According to this chapter, discuss the importance of the progression from qualitative, generative research to evaluative research as part of their design challenge as part of the Hear: Goals system process. (200 words).

2. Explain why inclusivity of constituents in the Design Challenge is so important, and why the handbook states that recruiting appropriate and inspirational participants is critical, including "extremes". What is their recommended proportion for constituents? (Note that IDEO uses the word "constituents" instead of "stakeholders".) (200 words)


 * Solution:**

1. Qualitative research methods allow a design team to develop deep empathy for people they are designing for, to question assumptions, and to inspire new solutions. This stage of the process is generative and is used to inspire imagination and inform intuition about new opportunities and ideas. The later, evaluative stage is used to learn quickly about people's response to ideas and proposed solutions. Techniques such as individual interviews, group interviews, in context immersion, self-documentation, community-driven discovery, expert interviews and seeking inspiration in new places are part of the beginning stage of research.

Once the research is conducted and documented during the generative stage, the developing team will conduct intermediate processes such as interview guides, sacrificial concepts and interview techniques to further refine the research before moving onto the evaluative stage. This intermediate "progression" stage is crucial becomes it frames the problem from various perspectives and fosters a more complete approach to the developing solution.

2. The handbook states that it is important to gather several different extreme perspectives because it will identify the needs of people in a broader approach; in this way, developers are able to hone in on a balanced solution. Approximately 33% of the participants can be considered the ideal constituents and can be successful and portray intended behaviours. The next third of constituents may well be the opposite and show negative behaviours. The balanced population would be the middle 33% and may satisfy economic problems because it covers the entire spectrum of participants.