LAB+1

Divide into pairs. Compare and contrast a Sony Walkman, a Discman, and an Apple iPod, and describe the differences in their product and interface design, as well as how they deliver music technically.
 * Question #1: **

The Sony Walkman is purely analog through the cassette tapes and spring-loaded playback buttons. The Discman is both analog and digital because it spins a disc while an optical lens reads the content (analog) but displays the playback information on a digital screen (digital). The Apple iPod is completely digital because it uses a hard drive to store files and uses an OS interface to control and display information.
 * Solution:**

The Sony Walkman technically delivers music by reading a magnetic tape. The Discman delivers the music by obtaining the digital information through the optical lens as the disc spins in the unit. The Apple iPod delivers the music by pulling the digital information from the hard drive.


 * Question #2: **
 * Divide into pairs. If you were to build a web site dividing the characteristics of these devices into categories for a web site, what category titles would you use? List 6 categories which would be in your navigation bar. **


 * Solution: **


 * 1) Channel of Delivering Music: Cassette Tape, CD, Digital Hard Drive
 * 2) Quality of Sound: Digital vs. Analog
 * 3) Playback Functions: Play/Pause, Fast Forward, Rewind, Stop
 * 4) Portability
 * 5) Unit Physical Dimensions: Weight, Length, Width, Height
 * 6) Playback Display: Walkman - None, Discman - Track Number, Track duration, iPod - Track number and title, album, artist, duration, album cover/art

Review the Tutorial 1 movies, and describe Jonathan Ives and his theory of 'undesign' in relation to his work at Macintosh. (200 words)
 * Tutorial #1 Wiki Question (2 marks):**


 * Solution:**

Jonathan Ives is the Senior VP of Industrial Design at apple and is renown for his efficient practices in product design. His theory of undesign revolves around taking a completely new approach to developing products to better suit the consumer by balancing materials, tools, and purpose. In addition, his methodology includes maximizing efficiency in production in order to minimize waste. For example, in designing the Macbook Air, excess parts for the design were recycled to minimize cost. His approach to design is an intuitive one, where the focus is on reason and purpose over visual aesthetics.